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The Illustrator's Launchpad

10 Weeks to Build Your Illustration Practice

Starts Monday 28th September

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The Illustrator's Launchpad

10 Weeks to Build Your Illustration Practice

Make more work. Build industry skills. Find your creative momentum.

2000+ Illustrators Coached

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65+ Guest Industry Experts

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Since 2020

A guided 10-week course for aspiring + developing illustrators ready to strengthen their creative practice.

You don’t need a polished portfolio or your style figured out.

Launchpad gives you 10 weeks of structure, guidance and feedback to strengthen your skills, make more work and grow in creative confidence.

You’ll learn directly from leading illustrators including Dan Woodger, Molly McCammon and Lily Kong — discovering how they developed their work and built their careers, with opportunities to have your own work reviewed and receive live feedback directly from your mentors.

You’ll leave with stronger skills, a growing body of work, greater creative confidence and a clearer sense of direction — ready to keep moving forward.

Open to curious creatives, emerging and aspiring illustrators. No previous experience required.

Launchpad is a 10-week creative foundations programme designed for aspiring illustrators, artists and creatives who want to build confidence, strengthen their skills and develop a solid understanding of the fundamentals of illustration.

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Your 10-Week Journey

Weeks 1-2: Seeing, Observing & Visual Foundation

Strengthen your observation and drawing skills through experimentation with line, shape, materials and mark-making with curiosity and a more playful approach to making.

Mark Making • Observation • Experimentation


Weeks 3-4: Explore Colour & Composition

Experiment with bold colour and shape, then learn how composition and visual storytelling can bring greater impact, energy and intention to your illustrations.

Colour • Shape • Composition


Weeks 5-6: Create Characters & Illustrated Worlds

Learn the fundamentals of character design and bringing personality into your work, then experiment with environments, atmosphere and world-building to broaden your visual storytelling skills.

Characters • Personality • Atmosphere


Weeks 7-8: Turn Ideas Into Visual Stories

Draw inspiration from everyday observations, interests and experiences, learning how to shape initial ideas into compelling concepts and more resolved illustrations.

Visual Stories • Comics • Concepts


Weeks 9-10: Strengthen Your Visual Voice

Bring everything together in a final illustration project, recognise the creative choices that make your work distinctive and gain feedback to help you move your practice forward.

Develop • Refine • Grow


Meet Your Course Host

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Lisa Hassell

Creative Coach & Founder - Inkygoodness

I’m Lisa Hassell, founder of Inkygoodness, and I’ve spent the last 15+ years working with illustrators and creatives — helping them develop their work, build confidence and move their creative practice forward.

I created Launchpad because I see the same thing again and again: talented creatives getting stuck because they don’t know what to focus on next.

Throughout the 10 weeks, I’ll be there to guide you — with weekly lessons, creative prompts, live critique and feedback to help you keep making and keep moving forward.

@lisa_hassell | @inkygoodness

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Learn From Leading Illustrators

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Molly McCammon

Colour, Shape & Creating Bolder Illustrations

Molly McCammon is a Dundee-based illustrator known for her bold colour, rich textures and playful simplicity, inspired by mid-century design and printmaking.

Explore how Molly uses bold colour, simplified shapes and playful experimentation to create vibrant, expressive illustrations.

@mollymccammon_

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Dan Woodger

Character Design, Personality & Play

Dan Woodger is an illustrator & animation director living and working in Kingston Upon Thames, London. He's known for creating colourful, playful, character-based work designed to brighten your day and make you smile.

Discover how Dan develops playful, personality-filled characters and brings humour and storytelling into his work.

@danwoodger

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Lily Kong

Visual Voice & Creative Identity

Lily Kong is an artist and illustrator from Hong Kong, now living in London. Her work is a heartfelt exploration of nostalgia, joy, and the emotions that connect us.

Explore how Lily uses colour, memory and personal experience to create distinctive work that feels uniquely her own.

@lilykongyue

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More Guest Mentors Coming Soon!

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Get Feedback as You Grow

You won’t be figuring it all out alone. Throughout Launchpad, you’ll have opportunities to share your work, get constructive feedback and learn from the work of others — helping you recognise what’s working, build confidence in your decisions and know what to focus on next. You’ll also receive personal written feedback in Weeks 5 and 9 from our mentors giving you individual guidance as your work develops.

A 10-Week Course For Artists & Illustrators

Who It's For & What You'll Learn

You might be just starting out, returning to illustration, or already making work but feeling ready for more direction.

Launchpad is for creatives who want to strengthen their skills, experiment more and build confidence in their own way of working.

No formal training or prior experience working in illustration is required.

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What could change in 10 weeks?

Draw with more confidence. Strengthen your observation and visual thinking.

Make stronger illustration decisions – Explore colour, composition, character, storytelling and materials.

Develop work that feels more like you – Experiment, discover what excites you and start strengthening your visual voice.

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Everything you need to keep moving forward

4 Guest Illustrator Masterclasses
Learn directly from leading practising illustrators and discover how they approach their work.

Live Critique + Personal Feedback
Get guidance on your work as it develops — including personal written feedback.s

10 Weeks of Making + Community
Weekly lessons, creative projects and a supportive group of illustrators to keep you creating.

Plus: Your Launchpad Creative Toolkit, live Sketchbook Kick-Off + 12 months of replay access so you can revisit everything at your own pace.

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Start Launchpad with creative momentum

Before Week 1, you’ll get your Launchpad Creative Toolkit plus a live Sketchbook Kick-Off to get you drawing, experimenting and ready for the 10 weeks ahead.

Live Kick-Off: 23rd September · 1pm BST
Can’t make it live? You’ll get the replay.

Enrol for just £199 · Starts 28th September

FAQ's

Who is Launchpad for?

Launchpad is designed for aspiring and early-stage illustrators who want to build strong creative foundations, develop their confidence and discover their own approach to illustration. You don’t need an established style or professional experience to take part — and if you’re a few years into your illustration journey and would love a creative refresher, you’re very welcome here too!

Do I need any experience?

Not at all. Launchpad is about developing your skills through observation, experimentation and regular practice. We'll start with the fundamentals and help you become more confident as the course progresses.

What will I learn?

Across 10 weeks, you'll explore drawing and observation, shape, colour, composition, character, environments, visual storytelling, materials, texture and developing your visual voice.

Alongside building your creative skills, you’ll hear directly from leading illustrators about their careers, creative process and the realities of working in the industry.

You’ll bring everything together by creating finished work, building the foundations of a portfolio and developing the confidence and direction to keep moving forward.

How is the course structured?

Launchpad runs over 10 weeks, with weekly lessons, practical exercises and prompts, Creative Jams, guest masterclasses and opportunities for feedback. Each week builds on the last, taking you from drawing fundamentals and experimentation through to developing confident, finished illustrations.

Who will be teaching the course?

Launchpad is led by Lisa Hassell, Founder of Inkygoodness, alongside guest sessions with professional illustrators Dan Woodger, Molly McCammon and Lily Kong, with a fourth guest illustrator joining the programme.

Each mentor brings a different creative perspective, way of working and industry experience — giving you the chance to learn from illustrators who’ve built successful careers doing what they love.

How much time do I need to set aside?

We recommend setting aside a few hours each week to watch the lessons and work through the creative exercises. You can adapt the amount of time you spend on your work around your own schedule.

What materials do I need?

A sketchbook and basic drawing materials are enough to get started. You’ll be encouraged to experiment with different tools, textures and materials throughout the course, and digital drawing is absolutely encouraged too. You can work in the way that feels most natural to you — there’s no need to invest in expensive new materials.

Will this help me find my illustration style?

Rather than putting pressure on you to immediately “find a style,” Launchpad will help you begin recognising the colours, shapes, materials, subjects and creative decisions you naturally gravitate towards. The goal is to start developing a visual voice that feels personal to you.

Will sessions be recorded?

Yes, everything is recorded. You'll get 12 months access to all course materials, replays and the community.

I'm not based in the UK - can I still join?

Absolutely. The course is fully online and open to illustrators worldwide. If the live sessions fall outside your time zone, you’ll be able to watch the recordings at a time that works for you.

What will I leave the course with?

You'll leave with stronger illustration foundations, greater creative confidence, new work for your portfolio and a clearer understanding of your emerging visual voice — plus a practical plan for continuing your illustration practice beyond Launchpad.

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Where could your illustration practice be in 10 weeks?

Make more. Build your skills. Find your creative momentum.

The Illustrator’s Launchpad

Starts 28th September

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Bonuses: Launchpad Starter Kit + Live Sketchbook Kick-Off

Bonuses: Launchpad Starter Kit + Live Sketchbook Kick-Off

Grab your Launchpad Creative Toolkit, plus an exclusive live Sketchbook Kick-Off session to get you drawing, experimenting and ready for the 10 weeks ahead.Your pre-course creative toolkit will be released one week before our live Sketchbook Kick-Off to help you get prepared, inspired and ready to begin!

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