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Illustrating for Brands with Livia Falcaru

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Join illustrator Livia Falcaru as she guides you through her prolific reflects on her journey so far; harnessing her insight and industry experience to present a brand new Masterclass on Illustrating for Brands.

In this 90 minute session hosted by Inkygoodness Collective we will cover:

Understanding the briefs and what a client is asking for

Sketching concepts, presenting ideas and how to handle client feedback

How illustrations can add character and feeling to a company's brand

Basic color psychology and how it influences your audience

Storytelling as an illustrator - and why it's crucial for commercial projects

Effective ways to present your work to clients

A deep dive into three branding illustration case studies - from brief to delivery

& much more!

Our Illustration for Brands Masterclass with Livia will provide insight and advice on translating visual art into commercial illustration, and share her creative process, development and client work for brands such as Vans, Bon Appetit, Logitech and Fanta.

Expect incredible takeaways to inspire and support your next steps as illustrators, with honest advice and insight on how to execute illustration with commercial clients in mind.

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About your teacher

Livia Falcaru (ROM) is an illustrator and visual artist currently living and working in Bucharest, Romania. Livia's work is above all influenced by her personal experiences as a woman living in these times. The Romanian artist often finds herself fascinated by daily life and the emotions we might all feel but never care to mention.  Although her illustrations are immersed in cheerful colors, the subjects approached are usually an in-depth view of raw emotions and realities, that ultimately serve as a medium for real and honest communication.

Livia describes her work as constantly adapting to her growth process as an artist and human being. Her body of work merges both traditional and digital techniques.

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Our session rounds off with a Q&A where Livia answers questions around passion projects, pricing and licensing and the importance of creating personal projects, alongside sharing her recommended artist tools and materials that she uses in her every day practice.

Masterclass access is priced at just £29.

Ticket includes access to the Masterclass recording for 90 days.

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Save £27 when you Grab our Make Your Mark Masterclass Bundle!

We're delighted to welcome illustrators and artists Katie Scarlett, Ben Newman and Livia Fălcaru and agent Kat Irannejad to our Make Your Mark Masterclass lineup this Autumn, and we're offering you the opportunity to save £27 if you sign up for all four!

Here's a reminder of what we've got coming up (all timings UK):

  • Find Your Niche with Katie Scarlett (Recording)
  • Illustrating for the Kids Market with Ben Newman (Recording)
  • Illustrating for Brands with Livia Fălcaru (Recording)
  • Craft Your Portfolio with Kat Irannejad, Totally Reps - Live Session 13/12 @ 6pm - includes access to the recording after the live.



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