Get inspired to experiment with GIF animation in our Inkygoodness Masterclass with type designer and animator Mat Voyce
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Mat Voyce is ‘Your Friendly Neighbourhood Type Designer & Animator’. He specialises in 2D type animation and is mainly known for his pioneering style exploring illustrative kinetic typography. His style infuses letterforms with character and has been applied to animated GIFs, stickers, music videos & motion identities for clients/broadcast globally.
He has been lucky enough to work with a long list of dream clients as well as speaking about his work & experiences at events and on stages around the world.
In this brand new Masterclass, type designer and animator Mat Voyce will be delivering a talk to share his journey so far and how he's built his career with passion projects to become a leader in his field. Mat will then present a cross-section of personal projects, followed by a deep dive into GIF animation and three client case studies!
In this 90 minute session hosted by Inkygoodness Collective we cover:
Background on Mat's creative journey and the joy of personal work
Insight on crafting GIFs and motion graphics for commercial projects
How Mat has developed his style and visual identity to attract global clients
A deep dive into three client case studies - from brief to concepts and final delivery!
Recommended tips, tools and software to get started with GIF animation
10 Principles of Motion Design
GIF Animation demo using Adobe After Effects and Battle Axe Overlord
& much more!
Mat will share detailed case studies from brief to delivery for three HUGE client projects:
Pepsi - Wild Cherry Campaign
@pepsico_design team
Mat worked with their animation team to bring to life their new custom typeface ‘Pepsi Owners’ for the @pepsi rebrand. An absolute dream project in the world of type and animation! This quick cut of animate type expressed not only the different weights and font styles of the typeface, but it also injected a little anthropomorphic character into individual brand words, fizzing, compressing and celebrating.
Google - Circle to Search
Earlier this year Mat was commissioned by the Google Design team to create a swift motion ident for the key title of one of their biggest android feature releases in recent years, Circle to Search. Mat will share the the full case study with you.
Netflix - Fresh Faces Branding
@netflix
Netflix brought Mat on board to create the key title and motion style for their ‘Fresh Faces’ campaign over on Netflix Tudum. Commissioned after Netflix spotted his collaboration with artist Andrew Foorfit, Mat will share the importance of creating self intiated work to attract clients.
We round off the session with a Q&A with Mat, uncovering further insights on his recommended tools and software, books, podcasts and self reflection on how to overcome creative burnout - plus killer insight and tips on how to bring motion into your design and illustration projects.
You'll leave with clarity, inspiration and ideas to develop your portfolio, explore gif animation - and attract more clients & creative opportunities in the process.
Get instant access to the GIF Animation Masterclass on purchase. Link expires after 90 days.
About your teacher
Mat is a proud Non-Award-Winning Graphic & Motion Designer based in the UK known for creating character filled typography and combining kinetic type with illustration for the likes of Adobe, BBC, Disney+, Facebook, GIPHY, Honda, Nike and Netflix.
Typography is one of his true loves in life and being able to bring life & character to lettering, something that is so universal feels pretty damn special. Making a word show an emotion through movement, styling and animation holds a real unique quality that he finds addictive but also something that has so much potential.
He specialises in 2D type animation and is mainly known for his pioneering style exploring illustrative kinetic typography. His work infuses letterforms with character and has been applied to animated GIFs, stickers, music videos & motion identities for clients/broadcast globally.
