Decoding the Brief: How to Create a Diverse Visual Language to be able to Tackle any Brief that Comes your Way!
A brand new artist Masterclass with Christopher De Lorenzo
Join acclaimed artist and illustrator Christopher De Lorenzo in this dynamic masterclass designed to help you develop a versatile visual language that adapts to any creative brief.
Through engaging discussions, practical insights, and real-client examples, you'll learn how to push your artistic boundaries, refine your creative process, and confidently tackle a variety of projects with a unique yet flexible approach.
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What we will cover:
Learn how to dissect and interpret different types of creative briefs.
How to align your artistic vision with client expectations.
Insight on developing various styles to stay adaptable across projects.
The importance of remaining flexible and versatile as a creative.
Strategies for generating strong, idea-driven visuals for clients.
Advice on how to push past creative blocks and stay balanced.
Navigating the up's and downs of working in the illustration industry.
How creative exploration can expand your artistic range.
Proven strategies for marketing your work and reaching new clients.
Tips and drawing exercises to explore in your creative practice.
& much more!
What to expect
Our Decoding the Brief Masterclass with Christopher will guide you through his creative process tackling a variety of client briefs, sharing tips, insight and advice on how to develop your creative practice with integrity and authencity.
Expect to gain behind the scenes access into his creative process, development and client work for brands such as Warby Parker, The New York Times, Go Daddy, Paytner Jacket Co & Target.
Come away with incredible takeaways to inspire and support your next steps as illustrators alongside essential advice on managing your time, dealing with rejection and the importance of cultivating a healthy work / life balance.
About our Speaker
With a style derived from his background as a graphic designer where he started out designing logos and communicating messages, Boston based illustrator Christopher De Lorenzo creates drawings that find a certain poetry and balance in their form and shape.
His illustrations have a clean-lined, firm aesthetic, but the content itself holds a cheekiness that keeps up-to-the-minute brands such as Mr Porter, Converse, Google, and Tiffany & Co. eager to work with him.
As clean and crisp as his flowing line drawings are, they are underpinned with tiny yet intentional imperfections, making them approachable and relevant to a wide range of clients and projects.
Christopher is represented by Agent Pekka.
Our session rounds off with a Q&A where Chris shares insights onhis creative process, tools of choice and how he pitches work to clients.
Tickets £24 / £12 for Inkygoodness Collective Members
Purchases include 30 days access to the replay
Grab our Bootcamp Bundle & Save £45!
For a limited time only you can also purchase our Bootcamp Bundle offering you inclusive access to all six Masterclasses available as part of Make Your Mark Bootcamp this year!
Gain insight, advice and creative inspiration in conversation with illustrators and artists Mark Conlan, Fotini Tikkou, Christopher De Lorenzo, Loreta Isac, Ella Kasperowicz & Con McHugh!
Save £45 if you purchase our bundle (Usual price £24 per masterclass).
Bundle includes access to all recordings until 1st June 2025.
What's Included:
How to Survive (and Thrive) as an Illustrator w/ Mark Conlan (Instant Access)
Illustrating Magic! Bring Children's Stories to Life w/ Fotini Tikkou (Instant Access)
Decoding the Brief: Visual Language for Illustrators w/ Christopher De Lorenzo (Instant Access)
GIF Making 101 - Bringing Motion to Illustration w/ Loreta Isac (03.04)
Passion Into Profit: How to Make & Sell Your Art w/ Ella Kasperowicz (17.04)
Animating Brand Stories with Character w/ Con McHugh (01.05)